Aether — Enterprise Analytical Intelligence

ENTERPRISEANALYTICALINTELLIGENCE

From business questions to governed investigations, reusable expertise, and continuous analytical work — across existing enterprise systems.

Delivered in Teams · Slack · WhatsApp · Telegram

How it works

Follow one question
through Aether.

It enters where people already work and leaves as governed work that keeps running.

Why did gross margin fall last quarter?

MESSAGINGWORK & COLLABORATIONBI & ANALYTICSDATABASES & WAREHOUSESBUSINESS APPSCLOUD PLATFORMSFILES & SPREADSHEETSDECISION INTELLIGENCECORTEXKNOWLEDGE HUBREASONING &INVESTIGATIONCONSCIENCEPROACTIVE INTELLIGENCEGOVERNED ANSWER38.3%−3.2 PTS VS Q2EMEA CONTRIBUTES −1.9 PTSDASHBOARD · Q3 MARGIN REVIEWGROSS MARGIN38.3%EMEA36.1NA40.2APAC39.4IND37.2CON36.8SVC43.0SCHEDULEEvery Monday, 07:00→ TEAMS · SLACK · WHATSAPP MESSAGINGDECISIONBICORTEXKNOWLEDGE HUBREASONINGDATABASESAPPSCONSCIENCEPROACTIVEGOVERNED ANSWER38.3%−3.2 PTSVS Q2DASHBOARD38.3%SCHEDULEEvery Monday, 07:00
08 / 08Proactive Intelligence · every Monday 07:00

01 Ask

One question.
One governed answer.

Aether answers from the definitions your business already declared, and shows where it looked.

Finance / Q3 margin reviewIllustrative
Why did gross margin fall last quarter?
AetherSearched three places · 2.4 s
  1. Knowledge HubGross margin, declared metric · Finance0.3 s
  2. Finance semantic modelrevenue, COGS, freight · Q2–Q3 FY261.1 s
  3. Comparison3 regions × 6 cost lines1.0 s
Finding · measured

Gross margin fell 3.2 pts to 38.3%. EMEA contributes −1.9 pts of the decline.

Gross margin bridge, Q2 → Q3 FY26contribution, pts
41.5%→38.3%−3.2 pts
EMEA−1.9 North America−0.8 APAC−0.5
Gross margin · declared metric · Semantic Layer
Possible explanation · hypothesis

EMEA inbound freight cost per unit rose 14% over the same period. Not yet tested as a cause.

Track hypothesis

Fig. 01 — A question answered from a declared metricIllustrative data

02 Meaning

One number.
One meaning.

Three tools, three versions of Net Sales. Aether finds them all and keeps the one you declared.

Knowledge Hub / Finance / Net SalesIllustrative
Qlik SenseDiscovered
Sales Overview · app
Net Sales =
Sum(Amount) - Sum(Returns)
Q3 FY2648.2M
Power BIDiscovered
Revenue · semantic model
Net Sales =
SUM(Sales[Gross]) - SUM(Sales[Discount])
Q3 FY2646.9M
TableauDiscovered
Executive KPIs · workbook
[Net Sales] =
SUM([Invoice Total]) - SUM([Tax])
Q3 FY2651.4M
Knowledge Hub · Finance

Net Sales

Declared

Invoiced revenue, net of returns and discounts, excluding tax.

net_sales = gross_invoiced − returns − discounts
43.7MQ3 FY26
OwnerGroup Controller
Applies to3 sources
SinceJul 2026
ReconciliationQ3 FY26
SourceDiffers because itGap
Qlik SenseSales Overviewkeeps discounts+4.5M
Power BIRevenuekeeps returns+3.2M
TableauExecutive KPIskeeps returns and discounts+7.7M

Fig. 02 — Discovered is not declaredIllustrative data

03 Continuity

Work that outlives
the conversation.

Answers become dashboards, schedules and hypotheses that keep being tested, without asking twice.

Finance / Dashboards / Q3 Margin ReviewIllustrative

Q3 Margin Review

From the conversation “Q3 margin review” · Finance
Every Monday 07:00
Gross marginQ3 38.3% −3.2 pts vs Q2 · target 40.0%
Margin by regionQ3 · Q2 Bar = Q3 · tick = Q2
Freight cost / unit12 wks USD 4.10 → 4.68 · +14.1%
Product groupsQ3 FY26
GroupNet salesGross marginΔ vs Q2
Industrial18.4M37.2%−4.1
Consumer15.9M36.8%−3.1
Services9.4M43.0%−1.6
Delivered · Mon 07:00
TTeams · Finance leadership07:00

Q3 Margin Review — gross margin 38.3%, EMEA −4.5 pts

SSlack · #fpa-weekly07:00

Review refreshed. Two changes since last Monday.

WWhatsApp · CFO07:01

Margin 38.3%. EMEA is still the largest contributor.

Tracked hypothesis · weekly

EMEA freight cost per unit stays above USD 4.50 through Q4 FY26.

OpenTestingConfirmedRefuted
Current, W38USD 4.68
Period ends31 Dec 2026
VerdictNone before period ends

Fig. 03 — An answer that keeps workingIllustrative data

04 Trust

Every number
shows its proof.

Click any value to trace it to its source, and see the checks it passed.

Q3 Margin Review / Margin by region / TraceIllustrative

Gross margin by region

Q3 FY26 · declared metric
EMEA36.1%
North America40.2%
APAC39.4%
EMEA · Q3 FY26selected value
Revenue
18.3M
Cost of goods sold
11.7M
Gross profit
6.6M
Gross margin
36.1% −4.5 pts
Q3 FY26Q2 FY26
Checks passed Definitiondeclared ScopeQ3 FY26, all regions Evidence1 query, 1,284,602 rows Freshnessreloaded 06:12
Trace · EMEA 36.1%source → chart
  1. Source tablefinance.sales_cogsFinance warehouse · 1,284,602 rows · reloaded 06:12
  2. SQL querySELECT region, SUM(revenue) AS revenue, SUM(cogs) AS cogs FROM finance.sales_cogs WHERE fiscal_quarter = 'FY26-Q3' GROUP BY region
  3. Declared measureGross margin %Declared(revenue − cogs) / revenueKnowledge Hub · Finance · owner Group Controller
  4. ChartGross margin by regionEMEA = 36.1%
Conscience Validated against the declared measure, scope and permitted operations checked 09:14

Fig. 04 — From a value back to the table it came fromIllustrative data

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